Lecture

Phone: +86-13886094902

Email: zhuzhijuan@hust.edu.cn

Academic Areas: Product Design, Corporate Brand Design, Kansei Engineer , Human-machine Interaction.

As a design researcher, Zhijuan Zhu focused on the fields of Product Design, Corporate Brand Design, Kansei Engineer, Human- machine Interaction. She is the member of Chinese Association for Artificial Intelligence (Intelligent CAD and Digital Art Committee) , member of UPA China(Usability Professionals' Association of China) Universities Federation of Central China, main member of HUST School of Mechanical Science and Engineering Numerical Control Equipment Industrial Design Studio, advisor of HUST-Circo creative design group. The projects she has been involved include exhibit and multimedia design for Guangdong Science Center, products design for Wuhan Heavy Duty Machine Tool Group Corporation, etc. As a teacher, she is enthusiastic in teaching classes; meanwhile, she is active in organizing design activities. She has been set up 3 design competitions and 2 conferences as main organizer. She combined these design activities and courses together and gained good results. As a visiting scholar sponsored by Chinese Scholarship Council, she has been in Purdue University for one year from 2014.3. During her visiting period, she attended IDSA conference and visited several universities in the U.S.

Academic Degrees

2010 - Huazhong University of Science & Technology(HUST) PhD candidate (Industrial Engineering)

2002 -2005 Wuhan University of Technology (WUT) Master Degree (Art Design)

1998—2002 Wuhan University of Technology (WUT) Bachelor Degree (Industrial Design)

Professional Experience

2005.7 till now, Huazhong University of Science & Technology, Lecturer

2014.3-2015.3, Purdue University, Visiting Scholar (Sponsored by Chinese Scholarship Council )

Selected Publications

Journal Papers & Books: 

Appearance improvement design of LED chip detection machine based on human factors. Mechanical Design. ISSN1001-2354,CN12-1120/TH,2014.11. (Chinese core journal) (Ranking 1) 

Exploration of Characteristics Teaching System Based on the Cultivation of Innovative Ability of Industrial Design Graduates. 2013 The 4th International Creative Design and Education Forum, academic journal of Nanjing University of Technology, ISSN 1005-9830, V37Sup,2013. (Ranking 1) 

Industrial Design Innovation and Education Facing cultivation of Practical Application Ability. China Universities Industrial Design Education Seminar 2013,2013.10(Ranking 4) 

Industrial Design Accurate Expression. Mechanical Industrial Express. 2012,12. (Ranking 5)

LED Equipment Design Research Based on Advanced Manufacture , 2011 IEEE 12th International Conference on Computer-aided Industrial Design & Conceptual Design,ISBN:978-1-4673-0121-3,P424-426,EI Compendex, 2011.11(Ranking 3) 

A New Way of Thinking about Minimalism Furniture Design Based on Design Process of "Inch Wood",2011 IEEE 12th International Conference on Computer-aided Industrial Design & Conceptual Design,ISBN:978-1-4673-0121-3 ,P1072-1075,EI Compendex, 2011.11(Ranking 1) 

Research on Design Patent Based on Infringement Cases of Bus Design. Packaging Engineering. ISSN1001-3563,CN50-1094/TB,2011.4(Ranking 4) 

“CNC Woodworking Machine Tool Design”, “Guangdong Science Center. Multimedia Design”, Packaging Engineering, 2008.9, ISSN1001-3563, CN51-1287/TB. (Chinese core journal)(Ranking 1) 

“Guangdong Science Center exhibits product design, "decorative", 2006.10, total 162 ISSN0412-3662, CN 11-1392J. (Chinese art authoritative journal) (Ranking 1) 

“Kitchen Scale Design”, Packaging Engineering, 2005.2, ISSN1001-3563, CN51-1287/TB. (Chinese core journal) (Ranking 1)

Patents: 

Utility models patent: A kind of vending machine which can release similar smell with advertising video, 201320686950.5, 2013 ( Ranking 3) 

Appearance design patent: LED chip high-speed automatic sorting machine, application number: 201230252366.X, Application Date: 2012.6.15. ( Ranking 1) 

Appearance design patent: LED chip high-speed auto-detection machines, application number: 201230252343.9, Application Date: 2012.6.15. ( Ranking 2)

Selected Cases

1.2013, Research on human-computer interaction of digital media, Independent innovation foundation of Huazhong University of Science and Technology, focus on Image Research.

2.2013, Research on behavior semantics of art design, Independent innovation foundation of Huazhong University of Science and Technology, focus on Semantics Research.

3.2013, Research and Application on project-teaching in the process of product design, Teaching Revolution project of Huazhong University of Science & Technology.

4.2011.3-, Art and design training model innovation experimental area based on Engineering technology platform, project of Ministry of Education( China)

5.2009.9-,Guangdong Zhicheng Huake Optoelectronic Equipment Co.,Ltd, Product brand strategic design, including Visual Identity(VI) system, Product Identity(PI) system, Human machine interface design

6.2010-2011, Hubei China Tobacco Industry Co., Ltd, 250,000 square meters large modern workshop space, Color system integration planning

7.2008-2009,Wuhan Heavy Duty Machine Tool Group Corporation, Product brand strategic design, including Visual Identity(VI) system, Product Identity(PI) system

8.2008.6-2013.6, HUST-Circo design institute, Brand strategic research

9.2008.3-9, Dongguan Nanxing Woodworking Machinery Co., Ltd, high-speed wood composite machining centers, Product design

10.2005-2008, Key municipal construction projects of Guangdong provincial government: Guangdong Science Center "experiment and discovery" pavilion, exhibits product design and construction, main member of industrial design and multimedia projects group

11.2005-, Wuhan Khan Electrial and Electronic Technology Co., Ltd, Wuhan HY-MT Detection Equipment Co., Ltd, and etc, VI system design

Awards and Honors

1.2013, Teaching quality second prize of HUST, Hubei, China..

2.2012,Teaching competition of HUST, third prize of the university, Hubei, China.

3.2010,Advisor of Outstanding Bachelor Paper Award of Hubei Province, China. (2 Times)

4. 2008,Teaching competition of HUST, second prize of the university, Hubei, China.

Courses Taught

Undergraduate courses: Ergonomics, Product Design(II), Visual Communication Design, Quick Project Design, Product Form Design, English for Industrial Design 

Graduate course: Information Visualization Design

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